Unitrends Competitors: Best Alternatives in 2025

Data protection is always critical for organizations and businesses. Deploying data security strategies prevents data compromise, a crucial goal for many modern businesses. Moreover, many companies and organizations rely on SaaS platforms for their workloads, making data protection even more essential for safeguarding their business-critical information from loss, corruption, or unauthorized access.

This is where Unitrends’ services are utilized. Unitrends offers backup and recovery for files and environments, including endpoints and SaaS. While the platform may offer adequate tools for the functionalities it focuses on, many businesses may need more than backup and restore capabilities, as required by their infrastructures. Others may even need a comprehensive endpoint management platform that integrates backup services for a more streamlined IT administration experience.

That’s why we gathered some of the best Unitrends competitors and alternatives in this article to help you make an informed decision.

1. NinjaOne

Speaking of comprehensive endpoint management, NinjaOne leads the pack with its extensive IT functionalities that many professionals laud. Aside from being a comprehensive IT management platform, NinjaOne also provides a robust backup and recovery solution that protects both endpoints and select SaaS data, in addition to its core capabilities. Below are some of the key features that set NinjaOne apart:

Key features

• Intuitive interface: NinjaOne is built with ease of use in mind and hosted on a modern, cloud-native architecture that provides an intuitive and clean user experience. This makes it easy for technicians to get up to speed quickly and manage a vast number of endpoints with enough training, a significant advantage over legacy platforms that can be cumbersome and difficult to navigate.
• Broad platform and device coverage: NinjaOne’s comprehensive offerings make it ideal for businesses looking to deploy complete endpoint management for their IT environment. It supports major operating systems such as Windows, macOS, Linux, and mobile platforms running on Android, iPadOS, and iOS. Meanwhile, it supports virtual desktops, servers, and other virtual environments, providing a single platform to manage a diverse mix of devices.
• Platform-wide automation: IT teams and MSPs are always after efficiency maximization. NinjaOne helps reduce human intervention when doing repetitive IT operations through its automation capabilities. This extends to its backups for endpoints and SaaS solutions, allowing system administrators and technicians to simplify the processes for routine workflows.
• All-in-one IT management: As mentioned, NinjaOne offers the most essential IT management functionalities, helping IT teams and MSPs execute tasks such as managing endpoints, monitoring networks, deploying patches, and handling backups from a single, unified platform. Its “single pane of glass” approach to IT management makes it the best choice for businesses that require a comprehensive solution to streamline workflows, reduce tool sprawl, and maintain full visibility across their IT environment.

5 reasons to choose NinjaOne over Unitrends

1. Policy-driven SaaS backup solution

NinjaOne offers a dedicated SaaS backup solution with virtually unlimited storage. This allows IT teams to automate backups, enforce retention policies, and ensure critical cloud data is always protected and recoverable. With many overwhelming SaaS data retention rules and the limitations of providers’ shared responsibility models, NinjaOne ensures companies and organizations remain in control of their data.

2. Comprehensive recovery

The recovery solution offered by NinjaOne is built to be flexible and comprehensive, offering support for backing up a wide array of file types. This ensures the safe and successful recovery of essential business assets like documents, photos, and videos for a quick restoration of data most critical to the managed organization.

3. Seamless backup management and recovery

NinjaOne’s integrated approach makes managing backups a natural part of IT teams’ and MSPs’ daily workflow. The platform can deploy backup policies, monitor progress, and perform granular restores for endpoints and SaaS data directly from the same console without having to switch tools.

4. Security-first backup and restore

To maintain security, NinjaOne employs advanced security strategies, such as robust cryptography, to generate image restore authorization keys. These are protected by Multi-Factor Authentication (MFA) and revocable at any time. NinjaOne’s security-driven approach to backup and restore helps reduce surface attacks by maintaining the integrity of the recovery data process, ensuring only authorized personnel can perform data recovery in the event of a ransomware attack.

5. Stellar customer support

Aside from providing outstanding IT functionalities, NinjaOne also doesn’t leave users hanging when they need assistance, offering rapid, effective, and free support. The platform’s commitment to customer satisfaction and success is backed by numbers, garnering a 98.4% annual average CSAT score and a 31-minute annual average response time. Additionally, NinjaOne also offers free and unlimited onboarding and training, in addition to its valuable documentation and self-help guide. This only proves how dedicated NinjaOne is to prioritizing stellar customer support.

Customer story

IT administration can be a struggle if you’re managing hundreds of remote end-users. This was the experience of Admiral Beverage Corporation (ABC), a food and beverage manufacturing, bottling, producing, and distributing company. Administrative IT operations have become a headache, especially since they were using an assortment of tools. Thankfully, NinjaOne saved them from all these disruptive burdens. Here’s what Curt Christoffersen, ABC’s Director of IT, had to say:

“Consolidating our IT stack into one tool has made all our IT processes at least four times faster. Just by consolidating our tools, we save over $54,000 per year on software costs. The combined cost of NinjaOne Endpoint Management, NinjaOne Backup, and NinjaOne Ticketing is less than our previous ticketing tool alone.”

Christoffersen realized how valuable NinjaOne is after the 30-day free trial, which gave ABC a chance to experience how a single, unified platform could replace multiple disjointed tools without compromising functionality.

Read more customer stories or check out NinjaOne reviews.

Reviews

NinjaOne G2 Reviews 

• 2,757 reviews (at the time of writing)
• 4.7 / 5 stars

NinjaOne Capterra Reviews 

• 252 reviews (at the time of writing)
• 4.7 / 5 stars

Customer Quotes

” Having everything in NinjaOne’s single pane of glass, whether it’s our antivirus or Backup, helps us maintain global security. We have a tighter security posture, we can mitigate threats in real time, and we can go into ransomware recovery if needed because we have backups available.
– Ron Thomas, Vice President of Technology at Rare

“NinjaOne Backup runs weekly on our servers. We’ve had instances where servers fail, and thanks to NinjaOne Backup, we could recover and restore that data. NinjaOne Backup saved our bacon many times.”
– Ernie Turner, Director of IT at Vetcor

“The entire process of NinjaOne Backup is seamless and painless. It makes my job easier. If you can control an app, you can run NinjaOne Backup.”
– Raffi Kajberouni, President and General Manager at H.E.R.O.S.

Pricing

NinjaOne offers flexible pay-per-device pricing that scales to meet your needs.

2. Rubrik

Rubrik is a cyber resilience platform that follows a zero-trust approach in safeguarding data. It offers backup and restore solutions utilizing a framework that requires verification of every device and user before granting data access. This strategy applies whether the request originates from inside or outside the network, making it a preferred choice for businesses focusing on security in deploying backup and restore solutions.

Features

• Data protection coverage: Rubrik offers data protection for a range of platforms and infrastructures, such as cloud-native or on-premises environments and SaaS apps.
• Threat response: The platform also offers a swift approach to threats, equipped with threat monitoring and anomaly detection.
• Recovery preparedness through simulation: Rubrik lets organizations test and validate cyber recovery plans in isolated environments, helping ensure readiness without impacting live systems.

Shortcomings

• Update issues: Some Rubrik users pointed out that new updates and patches can cause temporary service disruption, affecting productivity.
• Support response: Others mentioned that customers may experience longer troubleshooting and resolution timelines, which can impact their operations.
• Complex licensing structure: According to some Rubrik users, the feature-based licensing model can be difficult for new customers to navigate and understand.

3. Cove Data Protection

Cove Data Protection is a cloud-first backup and recovery platform that promises a reliable backup solution along with a flexible recovery approach. It’s one of N-able’s IT solutions, designed to protect data across servers, workstations, and Microsoft 365, while integrating with other N-able tools for centralized management, monitoring, and automation.

Features

• Made for businesses of all sizes: Cove Data Protection is built to meet the backup and restore needs of both small businesses and large enterprises.
• Cloud-isolated protection: Cove Data Protection enforces encryption as it stores backups in isolated cloud environments. This helps safeguard critical business data against destructive ransomware.
• Backup efficiency: The platform leverages incremental backups to reduce data transfer times. improving backup cycles.

Shortcomings

• Lack of Google Workspace support: One of the main drawbacks of Cove Data Protection is its lack of support for backing up Google Workspace data since many businesses have adopted this SaaS platform for their workloads.
• Support responsiveness: Some customer feedback suggests that resolution times for certain technical issues could be faster to maintain business continuity.
• Setup complexities: Others noted that the initial setup could be more intuitive, particularly when configuring retention policies and storage locations.

What is Unitrends?

Unitrends is a backup and recovery solution under Kaseya. It promises a proactive approach to protecting data against common data loss-causing scenarios such as ransomware attacks, compromise, and accidental deletions. Unitrends offers backup support for data centers, cloud environments, SaaS, and endpoints. It also offers other solutions such as software-only backup, disaster recovery as a service, recovery-series backup appliances, and more. The platform is marketed towards small businesses and large-scale operations, providing a scalable platform with options for both physical appliances and virtual software.

Deciding on the best Unitrends alternative

With the cyber landscape’s ever-evolving dangers, protecting critical business data should also be adaptable to changing threat sophistication. That’s why choosing the best Unitrends alternative for your backup and recovery service is a critical undertaking. This guide is created to help you decide which solution best aligns with your organization’s long-term data protection strategy. You can also personalize your exploration by taking advantage of free trials or watching free demos whenever available. This way, you can pick the one that focuses on the features your organization needs to prioritize.