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What is an MSP Platform, and How Does It Benefit Managed Service Providers?

What is an MSP Platform, and How Does It Benefit Managed Service Providers? blog banner image

Managed Service Providers (MSPs) are taking on an increasingly varied and mission-critical array of responsibilities for the organizations they provide IT services for. This includes keeping infrastructure running and end users satisfied, as well as making sure that their clients’ services are available to their own customers – all while minimizing costs, meeting service-level agreements, and remaining compliant with ever-changing security and privacy requirements.

This is a tall order for streamlined IT teams that rely on a small core group of cross-functional technicians and support staff. MSP platforms make this possible by consolidating functionality and information in a single tool, ensuring that services always meet the expectations of established clients while maintaining capacity for the future growth of your MSP business. This guide explains how MSP platforms achieve this, and the features you should look out for when choosing the software platform your MSP business will thrive on.

What is an MSP platform?

Many small-to-medium businesses do not need an in-house IT department, while many larger organizations lack the in-house expertise to build a scalable IT support apparatus. Managed service providers solve both of these problems: smaller organizations can rely on them to outsource the management of their IT operations, while larger organizations can immediately benefit from an experienced and battle-hardened IT department with a proven track record backed by service-level agreements.

The ongoing success of an MSP is reliant on its reputation and its ability to deliver the services it promises while minimizing its overheads. End users stuck on hold, unstable networks, and cybersecurity incidents caused by under-resourced technicians will quickly lead to customer churn.

Core features of centralized MSP platforms, and how they benefit you

Aside from a knack for problem-solving and a friendly customer-service demeanor, an IT support technician is as good as the tools they are provided with and the information at their disposal. Standalone tools and siloed information slow down troubleshooting and resolution, as well as incur additional costs, as each tool will have its own licensing model and separate subscription fees.

This is the primary value MSP platforms seek to provide: a single view into your IT infrastructure, devices, and users, that combines all the common tools MSP technicians require to perform their daily duties:

  • Remote monitoring and management (RMM): This is the key functionality of any MSP platform, giving your tech team the ability to gather information from your IT infrastructure in real-time and connect to devices to remotely configure and control them. Continuous monitoring means that problems can be preemptively addressed before your customers are affected, become frustrated, and begin to contact your help desk.
  • Professional services automation (PSA): Your MSP platform should include PSA functionality, or integrate with your existing PSA to unify your support workflows with your sales, marketing, and management pipelines.
  • Help portal and ticketing: MSPs rely on their helpdesk software for interacting with their clients and tracking issues. To meet modern expectations, it must be user-friendly and offer self-service functionality. On the MSP side, help desk integration allows technicians to quickly connect to end-user devices to directly resolve tricky issues.
  • Asset/inventory management: Each device you manage must be documented, and its support history tracked, so that repeat issues can be quickly solved, and broader issues can be diagnosed. Asset management can form the backbone of an effective knowledge management system.
  • Patch management and automation: Protecting your clients’ data is one of your primary responsibilities as an MSP. All software must be patched to the latest version, and automation can be leveraged to automatically deploy security fixes and other scripted tasks.
  • Reporting and analytics: Scaling requires capacity planning informed by real-time data. Success must be measured so that you can make sure you’re able to demonstrate the proactive approach and positive impact your MSP is having on the quality of your clients’ security, productivity, and bottom line.

Third-party integration is also becoming increasingly important for any business tool. MSP platforms should integrate with endpoint protection for full visibility of potential threats. MSP platforms that can be accessed programmatically via an API can also be extended to meet unique needs and implement cutting-edge technologies. For example, AI tools could be connected to analyze logs and support requests to identify issues or generate documentation in a knowledge-based system.

Empower your team with the right support. Watch how to choose a managed service provider.

An all-in-one MSP platform that unifies your remote support toolchain

The MSP platform you select to power your MSP should enable your technicians with streamlined processes and a top-down approach to IT service management.

NinjaOne provides a comprehensive MSP platform that brings together industry-leading RMM, MDM, endpoint management, patch management, and remote access into a single platform. It integrates with AI-powered incident detection and response platforms, including Microsoft Defender and SentinelOne, and also includes built-in cloud backup functionality for your services and end-user devices. On the business side, it includes PSA for contract management, billing, and service management.

All the information and context gathered through these tools can be automatically turned into documentation, ensuring institutional knowledge is maintained and tribal knowledge is not lost to time. A REST API is also available for securely connecting external tools and extending the platform to meet unique use cases or extend its functionality.

The NinjaOne suite of MSP tools is available from any device through a unified web interface that lets you respond to tickets, monitor your infrastructure, and control devices from your phone, tablet, or laptop.

Make sure you evaluate your MSP platform options to find the best tools that can adapt to how your team works and that provide the functionality and reliability you need to meet your customers’ expectations.

Contact NinjaOne for a free demo.

FAQs

No, remote monitoring and management (RMM) software allows you to remotely observe devices and support users. An MSP platform is a comprehensive solution for managed service providers to provide IT services to their clients. However, an RMM solution should be part of the features provided by an MSP platform.

Yes, MSPs of all sizes can benefit from the unified toolchain provided by MSP platforms. Small teams can support more clients with fewer resources by using such tools.

The pricing of MSP platforms can depend on a number of factors, including the number of devices supported or the number of agent seats. MSP platforms are widely used and are becoming increasingly popular with service providers because of the cost and efficiency benefits they provide. A simple cost-benefit analysis after contacting an MSP platform provider will demonstrate the ROI you can expect for your own MSP business.

Cloud-based and SaaS MSP platforms offer several advantages over in-house solutions, including the ability to monitor and manage mobile devices wherever they are located, and the elimination of ongoing maintenance and hosting overheads (including security concerns). You only need to worry about the infrastructure you support for your clients, not the infrastructure that is used to monitor and maintain it.

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