All users are important customers to any business, and they expect a frictionless experience. Because of this, the Technical Account Manager responsible for IT issue resolution should make VIP support their top priority. They need to be proactive in anticipating and eliminating problems before the client even notices them.
Remember that clients have a low tolerance for recurring issues. In fact, even minor problems that occur repeatedly can damage your organization’s reputation. Proactively preventing such issues will, on the other hand, make your team appear more trustworthy and reliable.
Framework for proactive issue resolution
Define the user profiles (executives, client liaisons, billable high-risk roles)
There are different kinds of user profiles, and an MSP needs to have different ways of handling them. Some users require more attention than others, while some customers prefer to be left alone unless an issue occurs. Knowing the needs of each customer and their own perspectives can be a big help in providing them with the services they require.
Set acceptable disruption thresholds (e.g., “no more than two Teams lag complaints per month”)
It’s important to give your users the best experience possible. However, incidents and issues are also unavoidable. Setting acceptable disruption thresholds is a good way to balance these two things. If incidents move past the threshold, then an escalation is necessary. There may be an underlying issue that can only be resolved by more experienced tech experts.
Use ticket and alert tagging to monitor user-specific incidents
Tickets and tagging aren’t just for alerting; they can also serve as logs for the issues a client experiences. It helps technical account managers monitor their customers and see right away if there are recurring issues and if escalation is necessary.
Log repeat incidents under “Problem” categories—not just tickets
Don’t just keep track of individual tickets. You should also have a log of recurring issues across different clients. If it happens often enough, there may be an underlying issue that requires further action or escalation.
Assign RCA owners and track solution deployment timelines
Team members must do a root-cause analysis (RCA) if an incident occurs. This helps everyone understand the issue, how to fix it, and how long it will take. The analysis can also reveal points for improvement, so the technical account managers will have a faster fix ready if a similar situation happens again.
Push fixes to similar environments when applicable
If a user is experiencing an issue, clients with similar environments may also be experiencing the same issue. If that’s the case, it’s important to be proactive and push fixes to other clients before they flag the problem.
Automation example: Detecting repeated issues using event logs
Event logs provide a wide variety of information. They’re a record of system, security, and application events in a computer. Keeping track of these logs can help you anticipate and eliminate recurring issues for your users.
Use a flexible, documented script template that you can adapt to their own applications and use cases to monitor and analyze system event logs.
Best practices for how to deal with recurring problems
Create a dedicated watchlist for user-specific alerts
If you’re working with many customers, it may be easy to accidentally miss things. This isn’t ideal for your customers. Creating a dedicated watchlist, especially for high-value clients, can help resolve this issue. Set specific alerts so the dedicated CSMs will easily notice when a VIP customer has raised a concern.
Set specific SLA thresholds: Faster response, shorter resolution windows
Customers should never be kept waiting. It’s important to have a response time threshold and ensure that IT support staff or technicians resolve issues within the specific SLA (e.g., 15-minute response, 2-hour resolution target). This prevents downtime and further problems down the line.
Use per-user dashboards to track active incidents and downtime
It’s not enough to respond to customer concerns quickly. Customer care representatives should also practice proactive issue resolution. One way to do that is to have specific dashboards for every client.
Keep track of the products and services they use. If there’s an incident or some unexpected downtime, IT staff must act quickly and try to resolve the issue before the client raises a ticket.
Document and share RCA outcomes internally (e.g., KB articles or post-mortems)
MSPs should also learn from the outcomes of past incidents. Performing internal root-cause analysis and post-mortems can help fill in gaps that the current procedure might not yet cover. Managers will also have an easier time developing policies and SLA targets to further improve response times and issue resolutions.
Hold monthly reviews of each user’s incident history
This is another way to be proactive in issue resolution. If a user is experiencing a lot of incidents in a short span of time, there may be a deeper problem at play and might require escalation.
Auto-escalate when issue thresholds are crossed
Set a threshold for how many incidents a client can have before automatically escalating. This saves everyone a lot of time and resources. The customer won’t have to create a ticket because you have a system in place for it.
Governance and review cadence
Appoint a tech lead or technical account manager to own VIP reporting
VIP clients should have their own technical account managers to ensure that they’re receiving the attention they need and that their issues are being addressed. This person should ideally be a tech expert who can resolve issues on their own.
Use escalation workflows that notify leadership of repeated issues
Having a clearly outlined escalation workflow means every team member knows what they’re supposed to do when an incident occurs. Some issues can’t be resolved by IT support staff on their own, especially if they are recurring and more technical than what they’re trained for.
Track improvement trends across months to demonstrate proactive resolution
This is especially important for client reporting. Users should have the support they need, and MSPs need to be able to show concrete evidence that they’re capable of providing that. This will foster a stronger relationship between the client and the service provider.
Build a VIP-specific section in your QBR deck or monthly updates
VIP users are some of your most important customers. Because of this, incident reports and resolutions should be part of the quarterly business reports and business updates. You can highlight victories and improvements, as well as note points for growth and the different ways the rest of the organization can support these VIP clients.
NinjaOne Platform integration ideas to help prevent recurring normal and VIP user problems
Here are some ways to use NinjaOne tools to anticipate and eliminate recurring user problems:
- Tag VIP users in NinjaOne’s asset inventory or contact records to ensure that they are always given priority.
- Use monitoring thresholds per endpoint (e.g., CPU, disk lag, app crash frequency).
- Set up scripted checks using a remote scripting tool that auto-creates PSA tickets when certain thresholds are met.
- Create dashboard tiles that show incident counts, patch health, and other relevant information.
- Automate scheduled patch reports for devices.
- Use NinjaOne’s policy framework to deploy preventive scripts across different client groups.
Resolve recurring user problems with the right tools
Your users experiencing recurring issues can be a threat to your organization’s reputation. Because of this, MSPs must be proactive in order to avoid friction, reinforce trust, and demonstrate consistent service quality. By combining automation, trend monitoring, and personalized SLAs, MSPs can deliver experiences that customers actually notice and appreciate.
