Key Points
- MSP NXT 2026 runs October 27–29 in Austin, Texas, with role-based sessions for MSP owners, technical teams, and growth leaders.
- The agenda covers MSP growth, automation, security services, AI strategy, and scalable service delivery across executive and technical tracks.
- Attendees can network with MSP peers, industry vendors, and sponsors through structured sessions, owner-to-owner exchanges, and engineer-to-engineer discussions.
- AI sessions focus on shadow IT, acceptable use policies, managed AI services, and new revenue opportunities MSPs can bring to clients.
- NinjaOne founders and product leaders will share roadmap updates and previews of future platform capabilities during exclusive event sessions.
MSP NXT 2026 hits Austin this October 27–29, and the lineup is hype worthy.
Whether you run the business, run the tech, or are checking out NinjaOne® for the first time, here is why the inaugural MSP NXT is worth your time.
1. Sessions built for your role
Ever sat through a conference session and thought, why am I here? Not this one. We’ve mapped the agenda to match how you work.
Running your own MSP? The executive track shows you how to turn AI into a managed service clients pay for every month.
Deep in the tech? The technical track is about automations that survive real life and don’t bury your team in tickets.
Chasing growth? Growth tracks include scaling without breaking — with an audit that shows where your delivery is most exposed and what to fix first — plus a security offering that you can price and sell.
2. Big names, big nights
MSP NXT brings star power to Austin, with celebrations to match.
Daron K. Roberts opens the main stage with a keynote on smart risk-taking, built on a career as an NFL coach, a Harvard Law graduate, and an author.
Grammy-nominated comedian Jim Gaffigan takes over Wednesday night with the kind of relatable humor made for MSPs who never get a break.
Our Dark Mode party features Tron-inspired neon, a DJ, poker tables, arcade classics, and board game battles. You work hard, so let’s celebrate.
3. Your peers and the vendors they love will be here
More than 20 sponsors are on the floor, including Pax8, Blackpoint Cyber, Bitdefender, 1Stream, Mailprotector, and Halo PSA.
Shops like The 20 MSP, Executech, and Convergence Networks will be there too, so the peer you keep meaning to call is probably already going.
If you’d rather skip the vendors, the owner-to-owner and engineer-to-engineer exchanges are just you and your peers hashing out the challenges that you’re stuck on.
4. Get ahead on AI
Clients are adopting AI whether you’re in the loop or not. MSP NXT will give you the tools that make you look good.
Our AI and shadow IT panel digs into what to put in writing and what to charge for, plus you’ll leave with a starter acceptable use policy (AUP).
John Harden’s Building a boring AI practice session lays out the full menu of billable jobs you can take on when you manage AI for a client, and why that work doesn’t run dry.
Bonus: NinjaOne has been keeping a secret, and this is your hint that some AI products are coming your way. You’ll find out what they are on October 29.
5. Exclusive access to future NinjaOne products
Did we mention there were some surprises? Let’s just say that you don’t want to miss these sessions.
- NinjaOne founders session with Sal Sferlazza, CEO, and Chris Matarese, President and CFO
- NinjaOne roadmap with Peter Bretton, VP of product strategy
Ready to join us in Austin?
Join us for three days with the people you want in the room, and an agenda built to help you run a stronger, more profitable MSP.
Seats are filling up, so grab yours today (and don’t forget your cowboy hat).
