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Everything a VAR Needs to Know to Sell an RMM Solution

by NinjaOne
Selling an RMM

Instant Summary

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Key Points

VARs can grow revenue and customer value by selling RMM solutions that improve IT efficiency, reduce downtime, and support remote work, with NinjaOne offering a differentiated, partner-friendly program.

  • VARs can leverage trusted relationships with mid-market IT leaders to address constrained budgets and growing endpoint management challenges using RMM automation and monitoring.
  • RMM solutions significantly reduce IT tickets (20–30%), remediation time (50–70%), and u
  • unplanned downtime (up to 80%) through proactive monitoring, automation, and centralized management.
  • Automated patch management within RMMs improves security posture by accelerating patching and reducing breach risk from unpatched software.
  • Consolidating multiple endpoint management tools into a single RMM platform reduces complexity, lowers costs, and improves operational efficiency.
  • NinjaOne’s VAR Partner Program provides tiered benefits, including marketing assets, sales enablement, training, and early product access, to help partners sell effectively.

NinjaOne’s VAR program has officially launched! This is an exciting time for the company, and with this new partner program, we expect to see our sleek, easy-to-use solution expand into larger and larger use cases. In this post, we’ll discuss why a VAR should be interested in an RMM solution and what makes NinjaOne’s program unique.

With the rise in remote work, more and more companies are turning to RMMs to manage, secure, and monitor their employees. At the onset of the coronavirus pandemic, many businesses relied on VPNs to keep their employees connected to the office. Now, as our new remote work reality sets in, business leaders are looking more closely at RMMs as a more mature solution that provides all the benefits of a VPN and much more.

If you’re new to RMMs check out our comprehensive guide here: What is RMM Software? A Modern Definition Plus Evaluation Criteria

Why Should VARs Care About Selling an RMM Solution?

VARs stand in a unique place now to leverage the relationships they’ve built inside mid-market businesses with CIOs, CTOs and CFOs. IT budgets are being constrained, and this places an even greater burden on the IT professionals who must maintain business continuity and manage hundreds, if not thousands, of new devices. As trusted technology advisors, VARs can demonstrate the effectiveness of an RMM solution for their businesses.

From automating routine tasks and updates critical to business integrity, to easily managing and supporting remote employees, an RMM can lead to massive boosts in IT efficiency and capabilities. Here are just a few key areas RMMs can support your customers:

  • Drive employee productivity: Help business users spend less time on IT issues by proactively identifying issues before they impact end-users.
  • Bolster asset productivity: Extend asset life and reduce endpoint downtime by keeping assets up-to-date and working properly.
  • Improve IT management: Manage more endpoints per technician through monitoring, automation, and powerful issue-resolution tools so you can focus on strategic projects.
  • Drive revenue and profitability: Integrated tools and more efficient service delivery drive down costs while more effective delivery keeps customers happy and focused on growth

Ultimately, RMMs offer a wide range of functionality, making them industry-agnostic and therefore applicable to nearly any business. For savvy VARs, partnering with a top-notch RMM solution can unlock entirely new opportunities to grow their business. Learn more in our RMM FAQ to better understand how modern RMM solutions work.

The Case for an RMM Solution

On average, employees waste 22 minutes per day on IT issues, with one-third spending at least 8 hours per month on IT issues outside their normal duties. Server, network, and employee downtime also have a big impact on business – costing businesses an average $427 per minute.

With an RMM, businesses can reduce the number of tickets for IT issues by 20-30% and decrease the incidence of unplanned downtime by 80%. By proactively monitoring and managing remote endpoints, RMMs are highly effective in preventing problems before they occur.

On average, ticket remediation work times range from 12-20 minutes, costing $15.56 per ticket. With service desks receiving an average of 429 tickets per month, companies are allocating significant resources to end-user IT remediation. In addition to reducing the overall number of tickets produced by end-users, RMMs significantly reduce the time it takes to remediate tickets by 50-70%.

Finally, automated patch management, as part of an RMM, can improve business security with 90% faster patching. Today, breaches can inflict millions of dollars in damages, and unpatched software is a major avenue for would-be cybercriminals. In fact, 57% of breaches could have been avoided by installing available software and OS patches.

83% of organizations use 3-9 different endpoint management tools just to find and patch vulnerabilities. Additionally, most businesses also use separate antivirus, remote access, and configuration management tools to fully manage their endpoints. This variety of tools adds inefficiencies and complexities that lead to poor results and high costs.

Why VARs Should Partner With NinjaOne

NinjaOne’s brand reputation as an easy-to-use, learn-and-implement solution has rapidly grown as the company has matured and perfected its unique solution. We’re built with a product-first mentality and believe we’re setting new bars on what a RMM solution should look and feel like. We’re also consistently ranked as a leader in the RMM category and one of the easiest solutions to use, according to authoritative voices like G2 and Gartner.

The NinjaOne Partner Program has two tiers: Red Belt and Black Belt, the highest tier. VARs that partner with NinjaOne in the first year of the program will automatically be enrolled at the Black Belt level.

Becoming a Partner is easy, and Partner status comes with a host of benefits to empower your sales and marketing strategies:

  • Marketing Assets: NinjaOne offers pre-approved marketing collateral for use in partner marketing and sales efforts. These assets comply with NinjaOne methodologies and best practices to ensure solutions are being marketed with the best chance of success.
  • Co-Branded Marketing Assets: Our Black Belt partners will have the option to co-brand white-labeled marketing assets, leveraging the value of the NinjaOne brand in their marketing efforts. Custom marketing material may also be co-branded and used once approved by NinjaOne.
  • Sales Enablement Tools: Through the NinjaOne Partner Portal, our partners will have access to sales enablement materials, including data sheets, recorded demos, and sales messaging briefs, which they can use as needed by their employees.
  • Self-Service Web-Based Training: Reseller partners will have access to the training materials via the NinjaOne Dojo, which can be accessed on demand. These training materials provide insight into products, features, and capabilities. NinjaOne recommends that all resellers complete training prior to selling NinjaOne solutions.
  • Beta Program: The NinjaOne beta program is an invitation-only program available exclusively to Black Belt partners. The beta program gives partners access and training to our newest products and features to prepare their sales teams for upcoming releases.
  • And many more!

For more information on the NinjaOne Partner Program, click here or reach out to us at [email protected].

FAQs

Increased remote work, tighter IT budgets, and growing endpoint complexity create strong demand for tools that improve efficiency, security, and uptime.

RMMs automate routine tasks, proactively detect issues, and reduce ticket volume and resolution time, allowing IT teams to manage more endpoints with fewer resources while shifting focus from reactive support to strategic initiatives.

RMMs can cut IT tickets by 20–30%, reduce unplanned downtime by up to 80%, and lower remediation costs through faster issue resolution.

NinjaOne offers an easy-to-use RMM, strong market reputation, automatic top-tier enrollment for early partners, and comprehensive marketing, sales, and training support, making it easier for VARs to sell, onboard, and scale customer deployments.

Mid-market organizations with distributed workforces, increasing endpoint counts, and limited IT resources benefit most from RMM solutions that centralize monitoring, automation, security, and remote support.

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