Each of our Ninjas is one of a kind. Across teams, roles, and time zones, they bring their own strengths to keep NinjaOne moving forward.
One Ninja doing just that is Damian Vale, Director of our APAC Channel program. A keen surfer, Damian knows that no two waves are the same, and working with partners calls for that same ability to stay present, read changing conditions, and adapt. Over the past two years, he’s made a splash in his own way, growing the APAC Channel team and helping partners across the region build momentum with NinjaOne, from onboarding and certification to activation and lead generation.
This month, our Be the One series puts Damian in the spotlight, celebrating how he shows up for our partners, his team, and the business we’re building together.
Let’s get to know Damian!
Tell us about yourself. What do you do at NinjaOne?
Hey! My name is Damian, and I just celebrated my second anniversary at NinjaOne. As Director of the APAC Channel program, my team and I are responsible for recruiting, enabling, and accelerating NinjaOne channel and reseller partners in the region. This program is designed to ensure our partners are successful and profitable, and that the channel continues to play a key role in NinjaOne’s growth.
What drew you to channel/partner management?
Early in my career I was a channel manager at a large, public tech company, and one partner I managed was led by a man named Vic Guerrero. Vic’s now my manager at NinjaOne, so joining the team has been a real full circle moment! What I enjoy most about the Channel is that we are involved across so many functions – AEs, Marketing, Distribution, and more. It gives you a really solid end-to-end understanding of how the NinjaOne machine works, the business operates, and it ultimately allows us to apply that knowledge to better benefit our partners.
What makes NinjaOne’s partner program/approach different? What sets us apart?
The NinjaOne partner program is unique because, like so many other things at NinjaOne, we are truly and wholly invested in the success of our partners. When we decide to partner with an organization, it’s not just to enable a transaction. We build deep, integrated business plans that outline the specific investments across marketing, demand generation, enablement and acceleration, so that we are planning mutual success from day one. Unlike other programs, which tend to take a more “set it and forget it” approach, we like to select who we partner with strategically. Our intentional approach allows us to go deep and get in the trenches. Any of our existing APAC partners can attest that in the good times and bad, we’ll always be there – and we wouldn’t have it any other way!
Be the One who unifies visibility and control
What’s your favorite part of working with partners every day?
I love the camaraderie of working with our channel partners. We have some of the best partners and channel communities in the world. When we partner correctly, we become a true extension of their team, and they become a natural extension of ours. That means we face challenges together – openly and honestly – and can celebrate our shared wins together. Plus, we have a bunch of fun along the way.
What is the most important thing you’ve learned at NinjaOne so far?
I’ve learned how to stay adaptable in a hypergrowth environment. NinjaOne keeps growing, innovating, and developing so quickly. I never thought that moving at this speed and scale was possible! Every day is full of new surprises, so staying agile and having a team that communicates, collaborates, and stays excited to evolve alongside the business is critical.
Be the One who keeps every device on track
What’s your favorite part of working out of the Sydney office?
Definitely the people and the culture. Doing what we do, at the level of excellence required to succeed, wouldn’t be possible without being deeply connected with our colleagues. Everyone is there to push the bar higher, and we’re all committed to having as much fun as possible while doing it. It’s a really special mix of pure grit, hustle, and fun that we have here.
What are you passionate about outside of your career?
Surfing, golf, and time with my partner Pamela. Surfing especially is one of the few things that demands total presence. The ocean is unpredictable and when you’re out there, you can’t think about anything else going on in life. Also, I love that two surfs are never the same. Conditions can change quickly, so you always have to be on your toes! (Pardon the pun.)
That’s a wrap on this edition of Be the One! If you thrive when conditions change and love building something alongside great people, we’d love to hear from you. Explore our open roles: www.ninjaone.com/careers
