Show Your Support for Small Business This Holiday Season

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Dom Scafidi      

Show your support on #SmallBusinessSaturday

In 2010, American Express® launched #ShopSmall, the first national campaign to promote and support small businesses. 

#ShopSmall stick in a small businesses store front

The campaign culminates with Small Business Saturday, observed yearly on the day following Black Friday, a day that is classically a high traffic day for shoppers to spend big with corporate retailers. 

NinjaOne prides itself on being a vendor with small business roots, having started with humble beginnings and being led by a team of independent IT leaders.

Most Managed Service Providers are small businesses themselves and you’re all very similar with the wide range of small businesses that you support everyday with IT services.

If you're looking for ways to show support of your local small business community this weekend, we've created a Canva template and some brand-able social media post copy that makes that quick and easy.

Sample copy to start your own #ShopSmall social post:

“November 27th, 2021 is #SmallBusinessSaturday. Make sure you kick off gift-giving season by supporting one of your favorite local small businesses!

We’re proud to support [business name], [business name], [business name] and [business name] in [town/city].

[MSP Business Name] thanks our local small business partners for all that they do!


This is a great opportunity for you to shout out some of the small businesses that you support in the post by tagging their social profile. At very least, it shows that you care about your clients and are passionate about supporting small businesses this holiday season!

Drive customers your way with a #ShopSmall map listing

Businesses that accept American Express® as a form of payment can create their own business listing on this years shop small map. Small businesses that create a listing have a chance of being included in free target marketing to American Express® cardmembers this holiday season.

Don't miss the opportunity for some free marketing, create your free shop small map listing here.

5 Bite-Sized Ways to Improve Your Business Every Week

Join fellow growth-minded MSPs and feed your business with new tips and tutorials delivered straight to your inbox.