2026 MSP NXT Recap

When registration for the first-ever MSP NXT sold out six weeks before the show, it was clear that MSPs were hungry for something different. In Austin, 400+ MSPs filled 30+ sessions, many of them standing room only, looking for practical answers and meaningful connections. According to attendee feedback, they found both over the course of the event, and spent their days trading answers to the questions keeping them up at night. How do we grow more profitably? How do we put AI to work without adding risk? And what does the next chapter look like for MSPs?

Relive the moment

Growing smarter, not just bigger

Growing revenue doesn’t always lead to higher profits. MSP NXT attendees learned directly from MSP owners who have built and grown real businesses. They shared lessons about taking smart risks, knowing when to change course, and finding new revenue within current customer relationships. That MSP-to-MSP exchange of real-world experience sent attendees home with actionable growth strategies they could put to work.

Pricing turned out to be a hot topic. Per-user billing becomes difficult when customers hire fewer people, since fewer seats mean less revenue. Even big, established MSPs are rethinking their pricing and services as they focus more on monetizing advisory, AI governance, and compliance offerings.

Putting AI to work without adding risk

The AI discussion moved beyond hype to focus on governance and real results. From building profitable AI services to automating work at scale, MSPs explored how to turn AI into a business opportunity. MSPs want to know which AI tools are in their customers’ systems and what those tools can access. Governance is a service MSPs can offer, but only if they have the visibility and buy-in to do it well. NinjaOne wants to help MSPs establish foundational visibility into client networks, the first requirement for addressing shadow AI and shadow IT. Another interesting point that came up during MSP NXT is that help is on the way from insurance companies making it expensive to be risky. a.

Compliance is just as important. Today, the question is not only “what AI can we use?” but also “what are we allowed to do with it?” CMMC and FedRAMP were mentioned most when discussing compliance. NinjaOne can help MSPs meet requirements across frameworks like CMMC, NIS2, and the UK Cyber Bill. For MSPs, maintaining compliance is a big opportunity. NinjaOne is still the only FedRAMP-authorized RMM available, and it works with HaloPSA’s FedRAMP-authorized PSA.

Security as opportunity

Managing risk can help your business grow. Beyond protecting customers, MSPs are finding ways to turn security and compliance into valuable services that help them stand out from the competition and grow revenue. Attendees explored topics like vulnerability management, handling Microsoft 365 for many users, and shaping security services to fit customer business goals. Teams also took part in a hands-on incident response exercise to test their readiness.

What’s next for technology

Too many tools and heavy workloads can hurt profits, so one focus of MSP NXT was addressing this challenge: how can you serve more customers without adding more work? Attendees got an answer to this question with a firsthand look at the NinjaOne roadmap and direct access to NinjaOne product leaders. Early survey feedback shows the product keynotes were among the most valued parts of the event.

Katana AI helps technicians sort through alerts and fix problems faster, so they can focus on more valuable work, helping teams handle more customers without adding headcount. You can sign up for this webinar to see it in action. Since AI tools are now in almost every customer environment, NinjaOne Browser Management gives MSPs better control over browsers, extensions, and AI tool use. The NinjaOne Browser Management launch webinar is available on demand. Patching was another big topic, especially keeping up with fast-moving threats without tying up technician time. Patching Faster in the Age of AI is a great way to get a taste of what attendees learned at MSP NXT.

Building with partners

MSPs don’t have to plan the future alone. MSP NXT launched the NinjaOne MSP Partner Program, which offers more marketing resources, ready-to-use campaigns, and sales tools to help partners find new business. NinjaOne also started MSP Peer Groups, which provide coaching, accountability, and shared strategies for MSP leaders. As Paul Redding told CRN, the goal is to help MSPs truly grow their revenue.

The people made it

Running an MSP can feel lonely, and many MSP NXT attendees said that building relationships, having honest talks, and trading real-world experiences with peers facing the same challenges were the best part of the event. Technology is important, but the people behind it matter most. With direct access to NinjaOne founders and leaders, sponsor meetups, the Dark Mode Party, and a Jim Gaffigan show, it’s no wonder people on LinkedIn called it one of the year’s top industry events.

What’s next

Looking for a recap or want to share with your team? Join our webinar, MSP NXT 2026: The Biggest Takeaways for MSPs.

Mark your calendar! MSP NXT will be back in Austin, Texas from November 16 to 18, 2027. Sign up here to be the first to know when registration opens.