What to Include in Your Managed Services Offering to Land the Right Customers There's no single path to launching managed IT services, but defining your service package is a crucial first step. While core offerings like support, antivirus, and backup are standard, standing out means going beyond the basics. Let's explore how to build a competitive MSP package. Before we begin, be sure to subscribe to NinjaOne's IT Video Hub for more tech content like this. Why you? Starting a managed IT services business or transitioning from a break/fix model requires defining what your service package will include. To stand out, you need a compelling answer to “Why you?” Tip #1: Specialize Successful MSPs often focus on a niche, such as infrastructure-as-a-service or HIPAA-compliant solutions for healthcare. While this doesn't mean offering only one service, it positions you as the best in a specific area. Specializing may reduce the number of prospects, but it improves the quality of leads and increases the chances of closing deals with the right customers. Tip #2: Provide a Standardized Offering Instead of offering tiered or a la carte packages, consider a flat, standardized offering. This simplifies your services, helping you position your business more effectively and streamline your sales process. Focusing on one core offering ensures your services are clear and easily understood, increasing customer confidence. Tip #3: Focus on the Ideal Customer Think about the customers who bring the most value to your business. These are the clients you enjoy working with and who are profitable. What do they need most from you? Consider tailoring your offering to meet these needs. For instance, if you work well with healthcare providers, you might emphasize HIPAA compliance, EMR management, and security. If you serve SMEs, focus on reliability, response times, and virtual CIO services. Investing in High-Demand Expertise Identify areas where demand is growing, such as security and DevOps, and invest in those skills. This can position your business to provide premium services and increase profitability, even if you're not specializing in a particular vertical now. Having a clear idea of your ideal client, whether it's a security-focused client or a business with unique requirements will guide you in tailoring your offering to meet their needs. Recap: Do’s and Don’ts DO identify what sets you apart and highlight your unique advantage. DON’T offer only basic services. Focus on high-demand technology or specialized industries. DO define your ideal client and build your offering around their specific needs. DON’T avoid customers who might seem out of reach. Understanding their needs will show you where to invest next. For more information, check out our official blog post on what to include in your managed services offering, linked in the description below.