RIGHT of BOOM 2026

Whether you’re new to conducting Business Impact Analysis (BIA) exercises or already running assessments with clients, this workshop will show you how to take your approach to an enterprise-grade level. Featuring insights from Tom Molden, former Global Director of IT and CISO Chief of Staff at General Motors, you’ll learn how high-performing organizations measure business risk, communicate impact to executives, and tie IT decisions directly to financial outcomes.

Through hands-on exercises, we’ll break down the exact frameworks that top enterprises and mature MSPs use to quantify downtime, map operational dependencies, and evaluate risk in terms that drive buying decisions.

You’ll walk away with:

• A client-ready BIA worksheet for identifying processes, dependencies, and business impact
• A conversation guide and question flow used by enterprise risk teams
• A financial impact calculator to quantify downtime and risk in executive language
• A templated executive-summary deck for presenting findings at QBRs or sales meetings
• A pitch script and positioning framework for selling BIA sessions to prospects and existing clients
• A repeatable playbook for elevating your MSP’s strategic value and accelerating project approvals

By equipping you with the tools and confidence to turn IT conversations into business-value conversations not only will you unlock bigger deals, higher trust, and a more strategic seat at the table, you’ll be able to charge more, justify premium tiers, and differentiate your MSP from every competitor still just selling tools and features.