NinjaOne Hires Former Connectwise, Liongard CRO As Chief Channel Advisor To Support Channel-First Growth Strategy

Channel veteran Adam Slutskin joins NinjaOne to advise the company as it seeks to expand and strengthen the channel relationships core to its growth.

Austin, TX (May 3, 2022) – Today, NinjaOne, a leading unified IT management platform for MSPs and IT professionals, announced that former Connectwise and Liongard Chief Revenue Officer Adam Slutskin has joined NinjaOne as Chief Channel Advisor. Slutskin comes to NinjaOne as the company accelerates into a high-growth mode and moves into market leadership in the IT channel. 


As a longtime friend to the channel, Slutskin will help evangelize NinjaOne’s solution and serve as a public face and presence across the company’s sales and marketing activities, advising on everything from go-to-market strategies for new products to sales training and attending industry events on behalf of NinjaOne. In his most recent role as CRO of Liongard, Slutskin grew the company’s MSP customers from near zero to more than 2,000. At Connectwise, Slutskin rose through the ranks to direct the company’s global sales strategy and grow the company to one of the largest in the IT channel ecosystem. Slutskin is also a prominent investor in the MSP ecosystem and has advised leading channel vendors for years.


“Adam is one of the most trusted and sought-after channel advisors not just for his sales experience, but also for his unyielding belief in culture, mentorship, and entrepreneurship – three core values of NinjaOne,” said NinjaOne Chief Executive Officer, Sal Sferlazza. “We’re aligned on growing NinjaOne into a market leader while also building a world-class culture. As we look ahead, I couldn’t ask for a better channel advisor to help us navigate this moment.”


Slutskin’s first priorities will be to evaluate NinjaOne’s current sales engagement strategy in the MSP channel and work with sales leadership to optimize team structure and execute new strategies. Always maintaining a channel-friendly approach, Slutskin will also advise on strategic integrations and partnerships with some of the most popular channel vendors serving the channel. As an evangelist of NinjaOne, Slutskin will play an important role in building the NinjaOne community through company-sponsored webinars, fireside chats, and other marketing activities.


“I’ve always respected NinjaOne’s channel-first approach to growth and couldn’t be more thrilled to partner with them at this moment in their journey,” said NinjaOne Chief Channel Advisor, Adam Slutskin. “Today, the largest MSPs need solutions that are unified, secure, easy to use, and integrate seamlessly with the rest of their toolbox. I believe NinjaOne is the solution channel leaders need at the moment and I can’t wait to apply what I’ve learned over nearly two decades in the channel to this role.”


NinjaOne is expanding rapidly across all fronts. The company now boasts more than 430 employees and recently hired a new Chief Trust Officer to scale both security and support infrastructure. On the product side, Ninja Ticketing was released announced as generally available and the new 5.3.1 platform update has introduced new security affirming and life-enhancing features, such as support for SAML and SSO integrators, new granular user permissions, and quick actions from within dashboards. The company has more than 7,000 customers and supports more than 3 million endpoints.


About NinjaOne

NinjaOne is a leading unified IT management platform that simplifies the way IT teams work. With NinjaOne, MSPs and IT departments can automate, manage, and remediate all their endpoint management tasks within one fast, modern, intuitive platform, improving technician efficiency and user satisfaction. NinjaOne supports over 7,000 customers around the world, and is consistently ranked #1 for its world-class customer support. NinjaOne has been recognized as the best-rated software in its category on G2 and Gartner Digital Markets for the past 3 years

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