The ultimate guide to paid search ads for MSPs. Have you built a great website, optimized your pricing and kicked off some local marketing campaigns, but still need more leads for your MSP? Then it might be time to consider a powerful growth engine. You may be overlooking paid search advertising. Before we begin, be sure to subscribe to Ninja One's IT Video Hub and our YouTube channel for more tech content like this paid search, also known as Pay per click or PPC helps put your MSP front and center on search engines like Google and Bing. You only pay when someone clicks your ad, meaning you're only spending on high intent traffic. Here's how it works. You pick keywords your audience is searching for like IT service provider near me and set the maximum amount you're willing to pay per click. The search engine takes it from there, showing your ad based on bid amount and ad quality. Worried about cost. Don't be just focus on the CAC to LTV ratio. If you spend $1,000 and make $3,000 in customer lifetime value, you're winning. Start small. Create a high converting landing page. Use tools like Google's keyword planner to find relevant terms, set a daily budget and always use exact match bidding to focus on your ideal audience. Ready to level up, experiment with phrase match types and use ad extensions like phone numbers and site links. Organize your keywords into campaigns for better tracking and spend control troll. Once you're rolling, go advanced with remarketing. Show ads to users who visited your site before, people who are already familiar with your brand and more likely to convert. And don't forget a slash b testing regularly. Compare ad versions, keywords, and landing pages to boost performance. Paid search is a potential game changer, but only if you know how to manage it. Plan ahead and use your imagination well. For more information, check out our official blog post on MSP Marketing Linked in the description below. Be sure to subscribe to Ninja One's IT Video Hub and our YouTube channel for more tech content like this.