What Is a Managed Service Provider?

A managed service provider (MSP) is a third-party company that proactively manages and supports an organization’s IT environment, including infrastructure and security, typically for a recurring fee. 

To learn how NinjaOne helps MSPs streamline endpoint management, visit our MSP Hub.

MSP Definition

A managed service provider (MSP) is a third-party company that continuously manages some or all of a customer’s IT systems, including endpoints, networks, cloud services, cybersecurity, backup, and user support. 

Businesses can use MSPs as their complete outsourced IT departments or alongside their internal IT teams in co-managed models.

Patching Hero

How Does an MSP Work?

An MSP works as an extension of a customer’s internal team, providing ongoing monitoring, maintenance, support, and strategic guidance. Although the exact process varies by provider, type of MSP, and service agreement, it typically includes the following stages:

1. Assess the customer’s environment and business requirements. The MSP evaluates the organization’s users, devices, networks, applications, security controls, existing vendors, and business goals. This assessment helps identify technical risks, operational gaps, compliance requirements, and areas for improvement. 

2. Define the scope, responsibilities, and service levels. The MSP and customer establish which services are included, who is responsible for each task, and how performance will be measured. The agreement (usually an SLA agreement) should clearly document service-level commitments, escalation procedures, exclusions, pricing, and support hours. 

3. Onboard the customer’s IT environment. During onboarding, the MSP inventories users, endpoints, servers, network devices, applications, licenses, and existing documentation. It may also standardize configurations, record credentials securely, establish support workflows, and address urgent technical or security issues. 

4. Deploy management and security tools. The MSP installs and configures tools for remote monitoring and management, patching, endpoint security, backup, documentation, ticketing, and remote support. These systems give technicians centralized visibility and help automate routine IT tasks. 

5. Monitor, maintain, and support systems. The MSP continuously monitors the environment for performance problems, security threats, failed backups, missing patches, and other issues. Technicians investigate alerts, resolve service requests, perform preventive maintenance, and remotely assist users when problems occur. 

6. Measure performance and report results. Regular reports may cover system availability, ticket resolution, patch compliance, backup status, security events, device health, and SLA performance. This reporting helps customers understand the condition of their environment and verify that agreed-upon services are being delivered. 

7. Conduct strategic reviews and update the technology roadmap. Many MSPs hold periodic business reviews to discuss performance, upcoming risks, technology investments, budgets, and business priorities. The MSP then updates the customer’s IT roadmap to support future growth, security, compliance, and operational needs.

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What Services Do MSPs Provide?

While every MSP is different in some ways, you can expect most managed service providers to offer these core solutions: 

  • Cybersecurity at varying levels. This can range from the basics, like antivirus, all the way up to 24/7 monitoring and AI-driven threat detection. 
  • Backup and recovery that allows businesses to restore their data in the event of a disaster or ransomware attack. 
  • Productivity and collaboration software licenses for solutions like Office365. 
  • Network management to keep your systems online and running smoothly. 
  • Cloud computing solutions which can save businesses considerable money when compared to updating physical hardware. 
  • Various audits and evaluations to better understand your IT situation before making large strategic decisions. 

Types of Managed Service Providers

  • Pure-play MSP (Lowerlevel MSP): Provides singular management services that don’t involve high-level IT strategy, such as remote monitoring, maintenance, and basic IT support.  
  • Full-service MSP (Highlevel MSP): Manages most (or all) of a customer’s IT environment.  
  • Co-managed IT provider: Works alongside an internal IT department and fills specific capability or staffing gaps.  
  • Managed security service provider: Specializes in IT security, including security monitoring, threat detection, incident response, and related controls.  
  • Cloud MSP: Manages cloud infrastructure, such as migrations, optimizations, security, and ongoing operations.  
  • Vertical MSP: Specializes in specific, regulated industries such as healthcare, financial services, legal services, or manufacturing. 
  • IT infrastructure MSP: Solely manages the IT infrastructure, including physical and virtual, of a business. 
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What are the Benefits of MSPs?

  1. Predictable costs. MSPs make your IT costs more predictable, as you know what to spend each month or billing cycle. 
  2. Scalability. MSPs are great for companies that intend to grow in the future because they already have defined and experienced teams that can immediately optimize your IT processes. 
  3. Prevent vulnerabilities. Deviating from the traditional break/fix model, most MSPs address vulnerabilities once detected, preventing them from becoming more significant. 
  4. Data compliance. A managed service provider helps you meet all regulatory standards, such as GDPR and HIPAA, alerting you of any tool or data point vulnerable to non-compliance.
  5. Focused goals. Rather than doing everything all at once, an MSP frees your IT team to focus on more strategic projects. 
  6. Minimized downtime. An MSP can reduce the risk of downtime by offering various policies to harden endpoints, reduce their attack surface, and automatically deploy patch management. 

Potential Challenges of MSPs

  1. Over-reliance on a third-party vendor. As with any relationship with a software vendor, there is always a risk of becoming too reliant on them to do everything for you. MSPs are meant to follow their MSAs strictly, but there is no guarantee that they will. 
  2. Poor customer support. Some MSPs may not offer the best customer support, either replying too late or responding with a templated answer that does not address the issue at hand. 
  3. Limited security measures. Not all MSPs are focused on their cybersecurity protocols, which is why it’s important to ensure the MSP you choose makes security a top priority.
  4. Potential upselling. MSPs may try to upsell certain technologies or services you do not need under the guise of “better, more optimized” performance.

How Does MSP Pricing Work?

Most managed service providers charge a recurring monthly fee for an agreed set of IT services, although pricing varies considerably by provider and customer. The total cost typically depends on the number of users and devices, the complexity of the IT environment, the services included, and the required level of support. 

Common MSP pricing models include: 

  • Per-user pricing: The customer pays a fixed monthly fee for each supported user. This model may cover multiple devices used by the same employee. 
  • Per-device pricing: The monthly cost is based on the number and type of managed endpoints, servers, network devices, and other IT assets. 
  • Tiered pricing: The MSP offers several service packages with different levels of coverage. Higher tiers may include advanced security, backup, compliance support, or faster response times. 
  • All-inclusive pricing: A fixed monthly fee covers most services listed in the agreement. This approach provides predictable costs, but customers should confirm what is included/excluded 
  • À la carte pricing: The customer selects and pays for individual services. This offers flexibility, although expenses can become less predictable as additional services are added. 
  • Usage-based pricing: Charges are based on consumption, such as cloud resources, backup storage, or support usage. 
  • Project or hourly pricing: Migrations, installations, consulting engagements, and other work outside the recurring agreement may be billed separately. 

Why MSPs Choose NinjaOne

NinjaOne is a powerful, easy-to-use remote monitoring and management platform that provides a single-pane-of-glass view into all the endpoints within an organization, and all the tools IT teams need to improve delivery. With NinjaOne, you gain access to: 

  • Month to month: no long-term contracts
  • Flexible per device pricing
  • Free and unlimited onboarding
  • Free and unlimited training

Our platform simplifies and automates the day-to-day work of managed service providers and IT professionals so they can focus on complex, value-added services, end-user relationships, and strategic projects. Start your free trial of NinjaOne today.

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FAQs

Yes. A business can hire an MSP to manage a specific function, such as patching, backup, cybersecurity, help desk support, or cloud management. Alternatively, the MSP can manage most or all of the organization’s IT operations. The arrangement should reflect the customer’s internal capabilities and business requirements.

Some MSPs provide 24/7 monitoring and support, while others operate during defined business hours. Coverage may also vary by service: an MSP might monitor critical systems continuously but handle routine user requests only during scheduled hours. Organizations should confirm availability, response targets, and after-hours charges before signing an agreement.

Yes. An organization may use different MSPs for separate locations, technologies, or specialized services. For example, one provider might manage general IT operations while another handles advanced cybersecurity. When multiple providers are involved, responsibilities, communication procedures, and escalation paths should be clearly documented to prevent service gaps.

MSP onboarding can take anywhere from several days to several months, depending on the organization’s size, technical complexity, documentation quality, and service scope. The process commonly includes discovering assets, collecting documentation, deploying management tools, configuring policies, transferring support responsibilities, and resolving urgent risks.

The MSP follows the responsibilities and escalation procedures established in the service agreement and incident response plan. Its actions may include containing affected systems, preserving evidence, restoring data, coordinating with security specialists, and communicating with stakeholders. Customers should verify which incident response services are included before an incident occurs.

An MSP manages and supports a customer’s technology environment, while a cloud service provider supplies cloud-based infrastructure, platforms, or software. An MSP may configure, secure, monitor, and optimize services hosted by cloud providers such as Microsoft, Amazon Web Services, or Google Cloud.

The outgoing MSP should securely transfer documentation, credentials, configurations, licenses, data, and administrative access to the customer or incoming provider. A documented offboarding plan should also address tool removal, account deactivation, data retention, outstanding projects, and final billing to reduce disruption and security risks.