California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (CCPA), enacted in 2018, creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses. It also requires the Attorney General to solicit broad public participation and adopt regulations to further the CCPA’s purposes. The proposed regulations would establish procedures to facilitate consumers’ new rights under the CCPA and provide guidance to businesses for how to comply. The Attorney General cannot bring an enforcement action under the CCPA until July 1, 2020.
The CCPA provides four key rights to California consumers:
- The right to non-discrimination in terms of price or service when a consumer exercises a privacy right under CCPA: NinjaOne does not discriminate against any consumer that chooses to exercise their rights under the CCPA, nor under any other privacy regulation.