Why attend ITX Rise
One-day event with MSP leaders - sharing strategies that focuses on growth, automation and efficient operations. Plus high-value networking - delivered in a standout location.
A blend of expertise and experiential.
Learn. Automate. Scale.
Gain practical insights from MSP leaders and real-world success stories. Learn how automation drives efficiency, profitability, and scalable growth for your MSP.
Connect and Collaborate
Connect with peers, experts, and innovators shaping the future of MSPs. Share ideas, build relationships, and keep your business competitive.
Strategic Insights, Elevated Experience.
Experience high-impact MSP strategy in an exclusive setting. Combine meaningful learning with a premium environment built for connection, clarity, and growth.
Register early
Confirm your registration by March 1 and be entered into a draw for curated event gifts, from branded apparel to LEGO sets.
Agenda
9:00 - 10:00
Breakfast and Networking
Breakfast, coffee, and informal networking
10:00 - 10:15
Welcome: The New Responsibility of the MSP
Speaker: Jonathan Crowe, NinjaOne
Set the tone: MSPs are becoming technology governors, not just support providers.
10:15 - 11:00
State of MSP Growth in an AI-Inflated Market
Speakers: Reed Goddard, Evergreen; Bill Tyndall, Techvera; Casey Botts, Shield
AI demand is real, but profit isn’t automatic
11:00 - 11:30
Morning Break
Coffee networking and movement
11:30 - 12:15
AI as Operational Risk (and Opportunity)
Speaker: Jesse Miller, PowerPSA
Frame AI as a support surface and liability surface
12:15 - 1:00
Pricing, Packaging & Client Expectations
How to sell AI management without becoming a hype merchant
1:00 - 2:00
Networking Lunch
Unstructured peer conversations
2:00 - 2:45
Who Owns the Bot?
Operational Decisions to Make Before Turning On AI
2:45 - 3:15
Designing a Service Desk That Survives Automation
Speaker: Andrew Moore, Ridgeview Advisors
AI doesn’t fix the cracks in broken service desks — it amplifies them.
3:15 - 3:30
Afternoon Break
Quick reset
3:30 - 4:00
Control Plane Strategy & the NinjaOne Roadmap
How platforms must evolve when technicians aren’t the only operators anymore
4:00 - 4:30
Happy Hour Networking
Drinks and networking
4:30 - 5:45
Stadium Tour and Bullpen Pitching Experience
A VIP guided tour of Dodger Stadium with a private, on-field bullpen pitching session.
5:45 - 8:30
Dinner and Networking
Relaxed, evening experience with food and drinks
Speakers
Paul Redding
Head of MSP partnerships
Jon North
Area VP, Enterprise Architecture & Partner Enablement
Joe Burns
Co-Founder and CEO Reformed IT Ltd & MSP Blueprint
Darren Strong
Founder at Scalable
Venue
Dodger Stadium
We’re thrilled to bring ITX Rise to one of Los Angeles’s most iconic landmarks—Dodger Stadium, home of the LA Dodgers. This legendary stadium offers a one-of-a-kind backdrop for a day of strategic discussions, high-impact sessions, and executive networking. Join us for boardroom-style content and keynote conversations in a setting that blends history, energy, and inspiration. We’ll close out the day with an exclusive behind-the-scenes tour and private pitching experience.
Sponsors
NinjaOne named a Leader in the 2026 Gartner® Magic Quadrant™ for Endpoint Management Tools
Customers rate us #1 in Unified Endpoint Management, RMM, and Patch Management
