Why attend ITX Rise
This is not another vendor summit. It’s a curated day for MSP owners and exec leaders built around the decisions that actually move the needle on growth, margins, and what your business looks like in two years.
Real, practical takeaways for accelerating growth
Every session is built around real growth stories and challenges MSP owners are dealing with right now.
No filter and no filler
Attendees are owners and exec leaders at high-growth MSPs. When the person across the table has the same headaches you do, every conversation is worth having.
Unforgettable experience
Business-changing discussions followed by a Red Sox game from a private Fenway suite.
Register early
Join us at Fenway Park for a full day of meetings, then catch the Atlanta Braves take on the Boston Red Sox live from the private 521 Overlook Suite, with balcony access for unbeatable views of the action!
This is a curated VIP experience. Spots are limited, so RSVP soon.
Agenda
Specifically geared for MSP owners & leadership with a bonus workshop for the technical members of your team. Many of our attendees bring a colleague from their tech or operations team to attend the workshop while executive leadership engages with the main agenda.
9:00 AM - 10:00 AMBreakfast & Peer IntroductionsNetworking
Doors open with breakfast, coffee, and structured peer introductions.
10:00 AM - 10:15 AMThe Game is EvolvingOpening Keynote
Speaker: Paul Redding
The rules of winning have changed faster than most MSPs have changed with them. A 15-minute provocation that challenges you to consider whether the service model that made you successful is the one you’ll need for continued growth and scale.
10:15 AM - 11:00 AMWho's Actually Winning Right Now — And What They ChangedPanel
MC: Paul Redding
Speakers: Reed Goddard, Evergreen · Casey Botts, Shield · Neil Medwed, Meriplex
No fluff, no vendor spin. Three MSP leaders and valuation experts compare notes on what’s driving real growth in 2025 — specific pricing, positioning, and operational moves that made the difference. Moderated conversation. Expect candor and quick wins.
11:00 AM - 11:30 AMMorning BreakBreak
Coffee, networking, and movement.
11:30 AM – 1:00 PM
Owner breakout & Workshop
Owner Track
11:30 AM – 12:15 PM
Owner Breakout
The Revenue Line You Haven't Built Yet
Speaker: Bruce McCully, Galactic Advisors
Compliance as a productized recurring revenue line that clients pay a premium for, can’t easily leave, and can’t get from the cheaper MSP.
12:15 PM - 1:00 PM
Owner Breakout
Stop Losing Deals to the Cheaper MSP
Speaker: Paul Redding and Jonathan Crowe, NinjaOne
A repeatable outcome-based positioning framework that changes how prospects evaluate you, plus how clients justify staying longer and spending more.
Technical Track
11:30 AM – 1:00 PM
Workshop
M365 Mastery: Automation at Scale
Speakers: John Duprey & Ashley Cooper, CIPP, CyberDrain
Designed for the technical members of your team. Replace manual M365 chaos with scalable, standards-based automation. Bring your IT lead — they leave with an implementation roadmap they can start on Monday.
1:00 PM - 1:45 PMNetworking LunchBreak
Unstructured peer conversations over lunch.
1:45 PM - 2:30 PMHelp Desks That Survive AI vs. Those That Don’tGeneral Session
Speaker: Dean Trempelas, Empath
Your clients are deploying AI agents, vibe-coded integrations, and self-service automations without telling you. One MSP had a client convinced a non-technical contractor could build their website with AI — live database access included. Another found tickets being triaged by an AI email agent, turning troubleshooting into a frustrating game of telephone. Dean Trempelas unpacks the new category of client-created IT risk — and what MSPs handling it well are doing differently.
2:30 PM - 2:45 PMAfternoon BreakBreak
Quick reset before afternoon sessions.
2:45 PM - 3:30 PMFocus Group: The MSP Platform Built for What’s NextGeneral Session
Speaker: Peter Bretton
After a day of strategy, quick wins, and growth conversations, we want to hear from you on where you see the industry heading and what the biggest near-term needs are from a tooling perspective. You’ll also hear how NinjaOne is prioritizing governance, automation, and visibility to support everything discussed today, and what’s arriving in the next 12 months.
3:30 PM - 3:45 PMYour Monday Morning ListClosing
Speaker: Paul Redding
A 15-minute facilitated close before the game kicks off. One question asked of the room: what’s the single thing you’re doing differently next week because you were here today? Peer accountability, out loud. Then we open the bar.
4:10 PM – 7:30 PMRed Sox Baseball!
After sessions wrap, you’re watching the Red Sox vs. the Atlanta Braves from the private 521 Overlook Suite at Fenway — balcony access, dinner, drinks, and your new peers. Register early to guarantee your spot. Total attendance is capped and this will fill fast.
Speakers
Jonathan Crowe
Director of Community, NinjaOne
Reed Goddard
M&A, Evergreen
Casey Botts
Co-Founder and COO, Shield
Bruce McCully
Chief Security Officer, Galactic Advisors
John Duprey
Senior Developer, CyberDrain
Ashley Cooper
COO, CyberDrain
Paul Redding
Head of MSP partnerships
Dean Trempelas
Head of MSP Success, Empath
Peter Bretton
VP, Product Strategy, NinjaOne
Neil Medwed
Meriplex, Vice President of Corporate Development and M&A
Venue
Fenway Park
ITX Rise is making its way to Fenway Park, the iconic home of the Boston Red Sox. Created exclusively for forward-thinking MSPs, this event delivers a full day of strategic discussions, high-impact sessions, and executive networking. Join us for boardroom-style content and keynote conversations inside one of baseball’s most storied venues. We’ll close out the day with a live Red Sox game happening at Fenway Park – giving you the chance to connect with peers and enjoy the atmosphere of game day!
Sponsors
NinjaOne named a Leader in the 2026 Gartner® Magic Quadrant™ for Endpoint Management Tools
Customers rate us #1 in Unified Endpoint Management, RMM, and Patch Management
