Why attend ITX Rise
Learn. Automate. Scale.
Discover how automation drives efficiency, profitability, and scalable growth for your MSP.
Connect and collaborate
Talk with MSP owners and executive leaders facing the same operational challenges.
Strategic insights, elevated experience
Step out of the day-to-day execution and view your business through a wider lens. Leave with clear priorities and actionable decisions.
Register early
Join us at Daikin Park’s iconic Jackie Robinson 42 Club for a full day of high-impact sessions and executive networking, then cap the day with a VIP stadium tour and an exclusive batting cage experience you won’t forget.
This is a curated VIP experience. Spots are limited, so RSVP today.
Agenda
The agenda is specifically geared toward MSP owners and leadership, delivered as a focused, single main stage experience throughout the day — no breakouts, just high-impact sessions built for the decisions that matter most to your business.
12:00 PM – 12:45 PMLunch, Check-In, and Peer Introductions Networking
12:45 PM – 1:00 PMThe Game is EvolvingOpening Keynote
Speakers: Paul Redding, NinjaOne
The rules of winning have changed faster than most MSPs have changed with them. A 15-minute provocation that challenges you to consider whether the service model that made you successful is the one you’ll need for continued growth and scale.
1:00 PM – 1:45 PMBreached in Real Time: An IRGame Blitz Keynote
Speakers: Bob Miller, IRGame
No slides. No theory. Attendees are dropped into a live cyber incident, assigned the roles that decide the outcome, and scored on the calls they make under pressure. Bob Miller facilitates. You leave knowing how your team would really perform, and with an exercise you can sell to your own clients.
1:45 PM – 2:00 PMWho Protects the People Who Protect Everyone Else? Keynote
Speakers: Larry Meador, MSP Well
MSPs spend every day protecting their clients, businesses, and communities – but who is looking after them? This session introduces MSPWell, a nonprofit created to support the mental health and well-being of MSP, MSSP, cybersecurity, and IT channel professionals. We’ll share why MSPWell was founded, the pressures facing our industry, and the resources, conversations, and community support available to attendees and their teams. Most importantly, we’ll show how MSPWell is helping create an industry where people feel less alone, and asking for help is recognized as a strength.
2:00 PM – 2:15 PM15-Minute Break Break
Quick reset before afternoon sessions.
2:15 PM – 3:15 PMSession Information: COMING SOON Break
Speakers: Bryan Murphy, International Space Station and Deep Space Exploration at Boeing
3:15 PM – 3:45 PMFinding the RIGHT balance between AI and Customer Experience. Are you Delta or Frontier Airlines? Break
Speakers: George Bardissi, 1Stream
Don’t be fooled by all the marketing and the HYPE! There is a HYBRID answer to adopting AI without destroying your customer’s experience. Your best asset is your PEOPLE! In this session we will discuss what’s the best approaches to enhancing service delivery while gaining valuable insight and visibility that you didn’t easily have at your fingertips.
3:45 PM – 4:00 PMYour Monday Morning List Break
Speakers: Paul Redding, NinjaOne
A 15-minute facilitated close before the evening kicks off. One question asked of the room: what’s the single thing you’re doing differently next week because you were here today? Peer accountability, out loud. Then we open the bar!
4:00 PM – 4:30 PMHappy Hour & Passed Bites Break
Connect over drinks & bites before an exclusive stadium tour of the iconic Daikin Park, followed by a hands-on batting cage experience.
4:30 PM – 8:00 PMVIP Evening Experience Break
Private Stadium Tour: Enjoy an exclusive VIP-guided tour of Daikin Park, with behind-the-scenes access to one of Houston’s most iconic venues.
Dinner & Networking Reception: Gather for an elevated dinner experience designed for meaningful conversation, connection, and networking.
Batting Cages & Cocktails: Cap off the evening with a relaxed, social experience featuring batting cages, cocktails, and great company.
11:30 AM – 1:00 PM
Owner breakout & Workshop
Owner Track
11:30 AM – 12:15 PM
Owner Breakout
The Revenue Line You Haven't Built Yet
Speaker: Bruce McCully, Galactic Advisors
Compliance as a productized recurring revenue line that clients pay a premium for, can’t easily leave, and can’t get from the cheaper MSP.
12:15 PM - 12:45 PM
Owner Breakout
Real-World Use Case: Automating Service Call Triage with AI
Speakers: George Bardissi & Alec Stanners, 1Stream
See one way MSPs are successfully utilizing AI to streamline service call identification, routing, triage, and more.
Technical Track
11:30 AM – 1:00 PM
Workshop
M365 Mastery: Automation at Scale
Speakers: John Duprey & Ashley Cooper, CIPP, CyberDrain
Designed for the technical members of your team. Replace manual M365 chaos with scalable, standards-based automation. Bring your IT lead — they leave with an implementation roadmap they can start on Monday.
Speakers
Paul Redding
Head of MSP Partnerships, NinjaOne
Bob Miller
Founder, IRGame
Larry Meador
Executive Advisor, MSP Well
George Bardissi
Founder & CEO, 1 Stream
Bryan Murphy
Associate Chief Engineer for the International Space Station and Deep Space Exploration at Boeing
Venue
Daikin Park
Daikin Park - Home of the Houston Astros
ITX Rise is heading to Daikin Park in Houston, TX. Created exclusively for forward-thinking MSPs, this event delivers a full day of strategic discussions, high-impact sessions, and executive networking in The Jackie Robinson 42 Club, one of Daikin Park’s most exclusive spaces. We’ll close out the day with a VIP stadium tour, an exclusive batting cage experience, and a relaxed evening of dinner, drinks, and peer networking.
Sponsors
Interested in sponsoring ITX Rise Houston? Reach out to [email protected]
Can’t make it to Houston?
Join us in Austin, TX for MSP NXT instead!
