June 10, 2026

Johan cruijff arena - Amsterdam, Netherlands

Why attend ITX Rise

One-day event with MSP leaders - sharing strategies that focuses on growth, automation and efficient operations. Plus high-value networking - delivered in a standout location.

A blend of expertise and experiential.

Learn. Automate. Scale.

Gain practical insights from MSP leaders and real-world success stories. Learn how automation drives efficiency, profitability, and scalable growth for your MSP.

Connect and Collaborate

Connect with peers, experts, and innovators shaping the future of MSPs. Share ideas, build relationships, and keep your business competitive.

Strategic Insights, Elevated Experience.

Experience high-impact MSP strategy in an exclusive setting. Combine meaningful learning with a premium environment built for connection, clarity, and growth.

Register early

Confirm your registration by May 15 and be entered into a draw for curated event gifts, from branded apparel to NinjaOne workstation sets.

Agenda

09:30 - 10:30

Reception, registration & welcome coffee

10:30 - 11:15

Session I: What Got You Here Won’t Get You There​. The MSP model is changing—fast.​

11:15 - 11:30

Coffee Pause

11:30 - 12:15

Session II: Reduce Workload, Risk, and Friction.​ 4 practical ways MSPs scale without adding complexity

12:15 - 13:00

Lunch Break

13:00 - 13:40

Session III: Data Sovereignty and Risk Management — Frans Nieuwland

13:40 - 14:10

Session IV: How success is based on the full package: great software, a good team, and valuable partners. — Gert-Jan Slot

14:10 - 14:25

Coffee Pause

14:25 - 15:25

Session V: Unified IT (Customer Panel discussion)

15:30 - 17:30

Tour & After-hours

*Optional: exclusive tour Johan Cruijff ArenA + drinks and afterhours for networking.

Sprekers

Stefan Hendriks

customer success manager, NinjaOne

Michel Odekerken

Solutions Engineer, NinjaOne

Frans Nieuwland

Owner Elaborate, tst ict distribution, humanautics

Gert-Jan Slot

Co-founder – ICT & Security Expert – Fit Secure

Venue

Johan Cruijff ArenA

Named after one of football’s greatest visionaries, the stadium reflects intelligent systems thinking, teamwork, and continuous improvement —principles that mirror how today’s MSP leaders build resilient infrastructure and scale securely. As the home of AFC Ajax, an elite team, it offers an inspiring setting for industry leaders to connect, share insights, and shape the future of managed services.

Sponsors

SentinelOne logo
HaloPSA logo icon

NinjaOne named a Leader in the 2026 Gartner® Magic Quadrant™ for Endpoint Management Tools

Customers rate us #1 in Unified Endpoint Management, RMM, and Patch Management

G2 Top 50 IT Management Product badge

Secure your spot