{"id":533238,"date":"2025-09-26T16:17:11","date_gmt":"2025-09-26T16:17:11","guid":{"rendered":"https:\/\/www.ninjaone.com\/?post_type=video_hub&#038;p=533238"},"modified":"2025-09-26T16:17:55","modified_gmt":"2025-09-26T16:17:55","slug":"the-importance-of-customer-retention","status":"publish","type":"video_hub","link":"https:\/\/www.ninjaone.com\/videos\/msp-growth\/the-importance-of-customer-retention\/","title":{"rendered":"Selling Managed IT Services: The Importance of Customer Retention"},"content":{"rendered":"<p>What\u2019s more important \u2013 getting new customers or retaining the ones you already have? In this video, we discuss the importance of customer retention in selling managed IT services and growing MSP businesses.<\/p>\n<p>Read the full blog on <a href=\"https:\/\/www.ninjaone.com\/blog\/msp-customer-retention-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Selling Managed IT Services: The Importance of Customer Retention<\/a><\/p>\n<p>Get the complete guide on <a href=\"https:\/\/go.ninjaone.com\/msp-business-growth-strategy-planning-download\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Steps to Growing Your MSP Business<\/a><\/p>\n","protected":false},"author":211,"featured_media":533239,"parent":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_lmt_disableupdate":"no","_lmt_disable":""},"video_hub_series":[12235],"video_hub_category":[12229],"class_list":["post-533238","video_hub","type-video_hub","status-publish","has-post-thumbnail","hentry","video_hub_series-it-101","video_hub_categories-msp-growth"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ninjaone.com\/de\/wp-json\/wp\/v2\/video_hub\/533238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ninjaone.com\/de\/wp-json\/wp\/v2\/video_hub"}],"about":[{"href":"https:\/\/www.ninjaone.com\/de\/wp-json\/wp\/v2\/types\/video_hub"}],"author":[{"embeddable":true,"href":"https:\/\/www.ninjaone.com\/de\/wp-json\/wp\/v2\/users\/211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ninjaone.com\/de\/wp-json\/wp\/v2\/media\/533239"}],"wp:attachment":[{"href":"https:\/\/www.ninjaone.com\/de\/wp-json\/wp\/v2\/media?parent=533238"}],"wp:term":[{"taxonomy":"video_hub_series","embeddable":true,"href":"https:\/\/www.ninjaone.com\/de\/wp-json\/wp\/v2\/video_hub_series?post=533238"},{"taxonomy":"video_hub_categories","embeddable":true,"href":"https:\/\/www.ninjaone.com\/de\/wp-json\/wp\/v2\/video_hub_category?post=533238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}